From Chaos to Clarity

This one’s for all you bad-ass business bitches out there. Ever feel like you're running in circles? Chasing a new strategy every week, tweaking your offer into oblivion, feeling that ick when it's time to sell, and convinced that if you don't do it all yourself, it'll all fall apart?

Yeah. I see you. Because I've been you.

In this episode of Interested in Chaos?, Abmari and I tear apart the four biggest lies we tell ourselves as business owners. BTW - we are business owners!

Who knew, amongst all the chaos. 😆 This isn't fluffy, love-and-light stuff. This is the real, unfiltered talk you need to hear to stop the cycle and start building something that doesn't drain your soul.

Here’s a taste of the fun:

• Lie #1: "I just need a better strategy." → Truth: It’s not a strategy problem. It’s an awareness, clarity, and commitment problem. You are your strategy.

• Lie #2: "My offer isn't good enough yet." → Truth: Compared to what? Perfectionism is just fear in a fancy coat. Launch the damn thing and get real feedback.

• Lie #3: "I suck at sales." → Truth: You probably just suck at the icky, pushy idea of sales. Real sales is servitude. It's a powerful, heart-centered invitation.

• Lie #4: "I have to do it all myself." → Truth: This is bottlenecking. This is a founder identity problem. You're the Chief Everything Officer of a prison you built yourself.

  
  

A Moment to Pause in the Chaos

Between the biz b.s. and the empowerment facts, there are always a few crystalline moments of clarity. Here are the takeaways from tearing apart these lies—the pieces you can actually use today.

Your Insights for the Week:

• Stop Strategy Hopping. The "perfect" one-size-fits-all strategy is a myth. The most powerful strategy is the one that is in complete alignment with you—your values, your energy, and your unique zone of genius.

• Done is Better Than Perfect. Your offer in the world, earning feedback (and money), is infinitely more valuable than your "perfect" offer gathering dust in a Google Doc. The market will tell you what it needs—but only if you listen.

• Reframe "Sales" as "Servitude." If it feels icky, you're doing it wrong. Shift from "pushing a purchase" to "offering a solution." Your energy will change, and so will your results.

• Bottlenecking is a Choice. You are the ceiling for your business. Scalability doesn't start with a team; it starts with systems, delegation (to AI, to a VA, to a process), and letting go of the identity that you're the only one who can do it "right."

  
  

Your business is a reflection of your inner world. If it's chaotic there, it'll be chaotic here. The work isn't just about the tactics; it's about dismantling the bullshit stories that keep the tactics from ever working.